IDG Avon Lake Office
Informed Decisions Group, Inc. (IDG) is a full-service behavioral insights firm based in Avon Lake, OH. They specialize in shopper insights, customer behavior, and market research, using innovative tools such as eye-tracking and virtual environments to measure the impact of branding, shopping, and market structure. With a focus on visual, marketing, and behavioral sciences, IDG aims to bring their clients closer to their customers by providing a 360-degree understanding of consumer behaviors and leveraging this knowledge against their competition.
Offering a range of solutions including shopper insights, consumer market research, menuboard optimization, and life-sized virtual aisles, IDG combines quantitative and qualitative methodologies with advanced analytics to optimize strategies for various industries. With over 11 years of experience, their team has worked on thousands of innovative studies for clients in industries such as CPG, retail, home improvement, and financial services, providing creative and effective market research solutions delivered with high quality and within tight timelines.
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