Craig Specialty Advertising

Established in 1990 by President and CEO Rick Caley, WOW! Specialties is a full service specialty advertising/premium/incentive company and a proud member of the Advertising Specialty Institute (ASI). Promotional products, also known as ad specialties, make up a nearly $22 billion dollar industry and are used by virtually every business in America. Why? Items like drinkware, writing instruments, custom banded apparel and much more are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like TV, magazines and the Internet. We are able to supply your company with any promotional product imaginable from over 3,000 suppliers.YOU literally are limited only by OUR own imagination. With so many ad specialties available, there is a huge opportunity for professionals like you to boost ROI with your corporate branding and leave a lasting impression with your customers. Our mission is to help you create long-lasting relationships with your clients through the power of promotional products. "Enhancing Corporate Identity One Idea At A Time."

Babcox, founded in 1920 and located in Akron, Ohio, offers a variety of automotive aftermarket publishing services. The company offers various magazines, including "BodyShop Business," "Counterman," "Engine Builder," "Tire Review," and "Fleet Equipment." It also offers "Brake & Front End," " ImportCar," "Underhood Service," "TechShop," "Tomorrow's Technician," "aftermarketNews.co" and "AAPEX Today." Babcox also offers research services, questionnaire design, database creation, result computation and report preparation. The company also offers conducts research through mail, telephone, fax and Internet surveys. It also organizes focus groups with automotive specialists. Babcox has more than 300,000 names and addresses of Babcox magazine subscribers in its database and it also conducts surveys that profile the readers and industries served by its magazines.