Cannon Advantage

Measurable Marketing

Roots2grow is a boutique consulting firm specializing in uncovering and developing go-to-market strategy and tactical implementation plans. We give practical advice about marketing strategy to small and mid-market manufacturers and distributors who may not have resources or time to think about strategy and vision. Our service includes diagnostics of the current situation based on review of internal documents and interviews with employees and other stakeholders, product portfolio review including product profitability analysis, competitive research, research of market segments, and new growth opportunity discovery and analysis. Our ultimate goal is to develop a formal market-product strategy for your company leading to profitable growth.