Aimpoint Research headquarters

Aimpoint Research, now operating as the Directions Group, is a global strategic intelligence firm focused on the agri-food sector. With a commitment to national security, the organization utilizes military intelligence techniques and market research to analyze current marketplace dynamics and anticipate future trends.

The firm recently unveiled its "Farmer of the Future 2.0" study, which provides insights into how farmers have adapted to volatility, creating a new segmentation framework for organizations to act upon. Additionally, their recent reports highlight the essential role of commodity checkoffs in national security and offer analysis on the upcoming U.S. elections related to agriculture.

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