The RFK Racing Museum & Gift Shop

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4600 Roush Pl NW
Concord, NC 28027

The RFK Racing Museum & Gift Shop, located in Concord, NC, celebrates over 50 years of excellence in motorsports, highlighting the achievements of Roush Fenway Keselowski Racing, which has secured eight championships in NASCAR's top three divisions and over 400 race victories across various racing formats. Under the leadership of founder Jack Roush and principal owner John W. Henry of Fenway Sports Group, the team continues to push the boundaries of performance and innovation in the racing industry.

Visitors to the museum can explore the rich history of the organization while also engaging with the latest in racing technology and industry strategies through events like the annual TeK Alliance Summit. With drivers such as Brad Keselowski and Chris Buescher at the forefront, RFK Racing is dedicated to advancing the sport while promoting sustainability and carbon neutrality initiatives.

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Reviews

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4.02 reviews
Photo of Charlie F.
Charlie F.
3/16/2011

The Museum & Gift Shop are as nice as my last visit in 2009. I snickered at the AFLAC display car that they had covered with sponsor colored confetti and white duck feathers! Gift items included...

Photo of Jennifer T.
Jennifer T.
2/27/2020

The company I work for sponsors a race car so we use their conference rooms. I was here for meetings and the place was pretty cool! The bottom floor is a museum with race cars and pictures and...

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