The Pepsi Store

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256 Middle St
New Bern, NC 28560

The Birthplace of Pepsi, located in New Bern, North Carolina, is a historical site that commemorates the invention of Pepsi-Cola by local pharmacist Caleb Bradham in 1898. Visitors can explore the origins of this iconic beverage and shop for a variety of Pepsi-themed merchandise, from apparel and drinkware to collectibles and jewelry.

Since opening in 1998, The Birthplace of Pepsi has welcomed thousands of visitors from around the world, offering a glimpse into the rich history and evolution of Pepsi-Cola. From its humble beginnings in a small town drugstore to becoming a globally recognized brand, this site celebrates the legacy of Pepsi and its enduring impact on the beverage industry.

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4.070 reviews
Photo of Amy J.
Amy J.
10/11/2025

Didn't really know what this all entailed but glad we stopped! They had the best fountain Pepsi! It was SO good! It's more of a small Pepsi gift shop and soda fountain. Definitely stop in if you...

Photo of Betsy S.
Betsy S.
12/14/2024

Who knew this was the town where Pepsi started! You can go and read the history and have a Pepsi and some popcorn too! Then have sweatshirts, glasses and more with Pepsi on it! Give it a whirl!

Photo of Jessica H.
Jessica H.
6/20/2025

Tiny shop with Pepsi paraphernalia. I guess I expected something more like the World of Coca Cola in Atlanta, so my expectations were way too high. I don't feel like I learned anything about the...

Stacey B.
11/2/2025

Nice souvenirs, sweatshirts are so warm, peosi great! I would like to make a suggestion of maybe some shake on seasoning for popcorn cheese , butter etc.

Photo of Amanda B.
Amanda B.
9/7/2025

This place was fun, staff was friendly and seemed happy to be there! Restroom was clean! Prices were expensive, but its a tourist area. So it is what it is.

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United StatesNorth CarolinaNew BernThe Pepsi Store