Amanda B.
9/7/2025
This place was fun, staff was friendly and seemed happy to be there! Restroom was clean! Prices were expensive, but its a tourist area. So it is what it is.
The Pepsi Store
Closed
(69)
Photos
256 Middle St
New Bern, NC 28560
The Birthplace of Pepsi, located in New Bern, North Carolina, is a historical site that commemorates the invention of Pepsi-Cola by local pharmacist Caleb Bradham in 1898. Visitors can explore the origins of this iconic beverage and shop for a variety of Pepsi-themed merchandise, from apparel and drinkware to collectibles and jewelry.
Since opening in 1998, The Birthplace of Pepsi has welcomed thousands of visitors from around the world, offering a glimpse into the rich history and evolution of Pepsi-Cola. From its humble beginnings in a small town drugstore to becoming a globally recognized brand, this site celebrates the legacy of Pepsi and its enduring impact on the beverage industry.
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Reviews
4.069 reviews
Jessica H.
6/20/2025
Tiny shop with Pepsi paraphernalia. I guess I expected something more like the World of Coca Cola in Atlanta, so my expectations were way too high. I don't feel like I learned anything about the...
Betsy S.
12/14/2024
Who knew this was the town where Pepsi started! You can go and read the history and have a Pepsi and some popcorn too! Then have sweatshirts, glasses and more with Pepsi on it! Give it a whirl!
Jordan H.
3/18/2025
Easy to locate, close road parking, and not too busy with tourism. This is such a fun little mid day stop.
Chris K.
6/25/2023
I've wanted to come here for years! If you're a Pepsi lover you could spend a fortune on all the branded merchandise. They have items in all price ranges and even a penny machine to stamp a penny...
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