South End Surf Shop

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708 S Lumina Ave
Wrightsville Beach, NC 28480

South End Surf Shop, located in a historic brick building on the South End of Wrightsville Beach, is a beloved landmark known to locals. Offering a wide range of surf gear, clothing, and rentals, the shop is a go-to destination for both experienced surfers and beginners looking to catch some waves.

With professional surfing instruction available for individuals and groups, South End Surf Shop ensures a safe and enjoyable learning experience for all. Customers praise the friendly and knowledgeable team, as well as the shop's selection of beach gear and local designs, making it a must-visit spot for surf enthusiasts in the area.

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Reviews

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5.08 reviews
Photo of Andrew M.
Andrew M.
7/11/2022

This is the only surf shop I go to while I'm in town. Jeff and the rest of the guys are extremely hospitable assisting you in whatever beach need you might have. After renting boards for the few...

Jessica M.
4/16/2025

Super friendly guy working...might've been the owner. Lots of variety and fair prices just wish all items were priced as I don't always feel comfortable asking the price on multiple items. My son...

Photo of Kat D.
Kat D.
10/1/2021

Love this shop. Have all the surf/beach gear your could possible need. They are not covid nazis so you can walk around and breathe in fresh air. Service is always awesome.

Olyvia T.
6/5/2022

Best Surf shop in NC! They carry the best bikinis, beachwear, and sunscreen! My go to place when in Wrightsville Beach!

Photo of Sharon D.
Sharon D.
4/19/2021

Steve was wonderfully knowledgeable about the many many goods sold in this shop. He quickly was able to guide me to the worst thing to buy, (which I requested). He rented us boards after we read...

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