Sally Beauty

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5120 S College Rd Ste 120
Wilmington, NC 28412

Sally Beauty in Wilmington, NC, is a go-to destination for affordable, salon-quality beauty products that cater to both home users and professionals. Their extensive range of over 6,000 products includes hair care, color, nail care, makeup, and high-quality styling tools like curling wands and flat irons. The store prides itself on offering exclusive brands such as ion®, bondbar™, Strawberry Leopard™, and GVP® that provide top-notch ingredients and technology at budget-friendly prices.

As the largest retailer of professional beauty supplies in the US, Puerto Rico, and Canada, Sally Beauty boasts a wide selection of products ranging from hair color and extensions to multicultural haircare items, nail art, and waxing products. Customers can also find UV lights, acrylic nails, gel polishes, and a variety of brushes and combs to suit their styling needs. With a commitment to delivering confidence through curated looks, Sally Beauty is dedicated to helping customers create their desired aesthetic effortlessly.

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Reviews

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2.54 reviews
Photo of Katie A.
Katie A.
6/20/2019

I go to Sally's for my hair coloring needs. The ladies are always so helpful and have been able to answer all my questions so far. They always have what I need. I even found things my daughter...

Ernest T.
6/26/2025

I went here, and it was awful. First off, I used their bathroom, and a guy was peeing on me. Not cool dude!! Then, an employee threw a chair at me!!! After that, they stole my lunch money and put...

Photo of Ashley U.
Ashley U.
5/24/2019

I always go to Sally's when I can't find the products I need at target or Walmart, this location is convenient and has a decent amount of supplies for the size. I always save money and the girls...

Photo of Laura M.
Laura M.
7/12/2019

Apparently they don't have reliable enough employees to open the store on time. I'm a business owner and would NEVER let this happen. Extremely disappointed that I've been waiting this long...

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