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L.D. Peeler wanted to come up with his own soft drink when a salesman from St. Louis sold him a wild cherry flavor to blend with other flavors that became the flavor of Cheerwine. Founded in 1917, Cheerwine Bottling Company offers a variety of regular and diet beverages. The original beverage bottle had a paper label till it was replaced by a glass bottle with three cherries on the neck and the Cheerwine name molded into the shoulder. Soon after the creation of labeled bottle, similar cherries appeared on slot machines and three cherries came to be known as good luck. The company s beverages are caffeine free and are sweetened with saccharin and NutraSweet. In 2002, Food Lion, a multi store operator, introduced Cheerwine Ice Cream in stores and produced and aired first national television feature of Cheerwine.