Planet Ballroom
Planet Ballroom, founded by CEO Thomas Minieri, transformed the dance industry from 2006 to 2017, evolving from a modest $30 startup to a thriving luxury dance hall franchise with over 50 professionals and $12 million in revenue across six states. This innovative company fostered a captivating culture that turned students into loyal brand ambassadors, supported by exceptional training and a unique sales process that generated substantial revenue despite most employees having no prior sales experience.
After a decade of significant success, Minieri sold the company assets and now shares his insights through Lemonade Maker, a brand dedicated to teaching entrepreneurs the strategies that drove Planet Ballroom's triumph. Through workshops, books, and masterminds, Lemonade Maker provides actionable frameworks and innovative mindsets to help today's entrepreneurs build their own successful ventures.
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