Mercantile

HistoryCharlene Nichols is the woman behind Lovely's Boutique. Following a dream that her husband nurtured when they first met, she opened the doors to the upscale contemporary ladies clothing and accessory store in April of 2011. The boutique is located on the second floor of The Olde Brick Store, in Swansboro, NC, a picturesque historic water front town. The quaint ambiance of Swansboro and the Olde Brick Store, a 179-year old historical building, is complimented with Lovely's expressing the sophistication of the latest fashions; a shabby chic decor; and warm, unassuming customer service. This combination turned heads in the Swansboro area and attracted friends and visitors from near and far. The store name comes from Charlene's maternal grandmother, Oma Lovely who always had high regard for beautiful clothing and fashion. Growing up, she provided Charlene with exposure to fashion and appreciation for unique and beautiful pieces. Today, Oma Lovely's legacy lives on through Lovely's BoutiquSpecialtiesLife's to short to wear boring clothes....Lovely's Boutique has the latest styles for less. Look LOVELY for less! We ship!