Licensing Resource Group
Licensing Resource Group, based in Winston Salem, NC, is a leader in collegiate licensing and marketing, dedicated to connecting fans with their favorite college brands through officially licensed merchandise and brand experiences. With a commitment to brand protection and corporate responsibility, the organization utilizes unmatched systems and data to enhance brand management strategies for universities, licensees, and retailers.
Recognized for its excellence in the industry, Licensing Resource Group has received accolades such as the 2025 Collegiate Licensing Awards and the 2025 CIO100 Award for innovation in IT. The organization continues to elevate college brands and foster loyalty among over 185 million fans nationwide.
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