Keen Decision Systems

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[282 - 698] Park Office Dr Ste 150
Durham, NC 27709
+1 (717) 348-2878
https://keends.com

Keen Decision Systems is a category-defining software company based in Durham, NC, offering a platform that combines marketing measurement, media planning, and P&L forecasting. Trusted by innovative brands worldwide, Keen's AI-powered solution helps drive a 25% improvement in incremental revenue within the first year.

With a focus on bridging the gap between marketing and finance, Keen enables marketing teams to connect their investment to revenue and profit, ultimately optimizing spending plans and driving profitable growth. Their platform allows for real-time measurement, unlimited media planning scenarios, and probabilistic forecasting, providing quantifiable proof of marketing strategies.

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