Waldbaum's

Waldbaum's, located in Deer Park, NY, primarily serves the Northeast market, including New York, New Jersey, and Connecticut, with plans for secondary expansion to the Atlantic seaboard and California. Targeting middle to upper-middle-class consumers, the brand resonates particularly well with Seinfeld watchers and New York Times subscribers in the 30 demographic.

With a strong brand presence, Waldbaum's aims to leverage its nostalgic and historic consumer brands to diversify retail channels and enhance consumer awareness. The company focuses on iconic brands of yesteryear, positioning itself for growth and recognition in the competitive retail landscape.

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