Waldbaum's

Waldbaum's is a retail brand primarily serving the Northeast region of the United States, including New York, New Jersey, Massachusetts, and Connecticut, with plans for secondary expansion along the Atlantic seaboard and into California. Targeting middle to upper middle-class consumers, the brand appeals to demographics such as Seinfeld watchers and New York Times subscribers in their 30s.

With a strong emphasis on nostalgia, ALB, the parent company, owns licenses and markets a portfolio of historic consumer brands, leveraging the Waldbaum's brand to create unique opportunities in diversified retail channels. The brand's strong regional identity resonates with consumers, enhancing its potential for increased market awareness and growth.

Generated from the website