Waldbaum's

Waldbaum's, located in Bay Shore, NY, primarily serves the Northeast market, targeting middle to upper-middle-class consumers, including Seinfeld watchers and New York Times subscribers. The brand aims to leverage its nostalgic appeal to expand into diversified retail channels and enhance consumer awareness across the Atlantic seaboard and California.

With a focus on iconic brands of yesteryear, Waldbaum's operates under the ALB umbrella, which licenses and markets a portfolio of historic consumer brands. The company is positioned to capitalize on its authentic New York-centric identity to resonate with its target demographic.

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