Waldbaums

Waldbaums, located in Manhasset, NY, primarily serves the Northeast markets of New York, New Jersey, Massachusetts, and Connecticut, with aspirations for expansion along the Atlantic seaboard and into California. The brand appeals to middle to upper-middle-class consumers, including fans of popular culture such as Seinfeld and subscribers of the New York Times, primarily targeting individuals in their 30s.

With a strong brand identity that resonates with its Northeast roots, Waldbaums presents a unique opportunity to diversify its retail channels and enhance consumer awareness. The company, under ALB, focuses on leveraging nostalgic and historic consumer brands to reinvigorate its market presence in 2024 and beyond.

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