Waldbaum's

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1871 Rockaway Pkwy
Brooklyn, NY 11236
+1 (718) 531-7640
http://www.waldbaums.com

Waldbaum's, rooted in the historic and authentic branding of the Northeast, primarily serves middle to upper middle-class consumers across New York, New Jersey, Massachusetts, and Connecticut, with aspirations of expanding along the Atlantic seaboard and into California. The brand has garnered a strong appeal among Seinfeld watchers and New York Times subscribers, resonating well with a demographic predominantly in their 30s.

With a strategic focus on leveraging its iconic brand to diversify retail channels, Waldbaum's aims to fast-track consumer awareness and connect with nostalgic sentiments tied to yesteryear's cherished consumer brands. The company envisions a renaissance of its legacy as it navigates the evolving landscape of the retail market into 2024 and beyond.

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