Times Square Hotel Operator

Urbahn Architects is a full-service architectural design firm with offices in New York and Newark, N.J. Founded in 1946, the firm was built upon the guiding values that the practice of architecture requires contributing to society at-large. Urbahn Architects consists of a range of professionals, which includes planners, designers, project managers, technical specialists, production staff and support.

THE RIDE offers a unique theatrical experience that combines sightseeing with live performances in the heart of New York City. Passengers embark on a custom-designed multimillion-dollar bus for a 75-minute journey filled with laughter, entertainment, and an engaging exploration of the city's vibrant energy. During the holiday season, THE RIDE transforms into a festive spectacle, showcasing New York's enchanting lights and joyous spirit. Guests can expect delightful surprises from charismatic hosts as they navigate the twinkling streets, making it more than just a tour—it's a celebration of the magic of the holidays. Generated from the website