I had a fantastic and productive experience at Theory SoHo yesterday and must give a shout out to Oscar who has great taste and passion for all his assistance.
Theory SoHo
(5)
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Theory SoHo, situated in New York, NY, offers a collection of contemporary clothing for both women and men. The brand showcases a range of styles, from tailored blazers and jackets to essential tees and polos, embodying a blend of sophistication and casual elegance.
With a focus on quality materials and timeless designs, Theory SoHo presents a selection of soft silhouettes for women and structured pieces for men, catering to diverse preferences and fashion sensibilities. The store's curated wardrobe essentials include versatile pants, chic dresses, and effortless blazers, suitable for various occasions.
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Reviews
Customer service here always sucks, including the attitude of the store manager. So rude.

Had a coffee with my husband after buying new suits. Ana was so lovely and helpful throughout the whole process and made our Sunday afternoon so pleasant, adding a sweet personable touch
Cool team! Cool store! I was approached immediately! Team styled me up and let me hang at their coffee bar! One stop shop for me - not only did i leave with some pieces for me i was also able...
I highly suggest you shop at Theory's new SoHo flagship and grab a cup of coffee from their drip bar. Team was very helpful, fun and full of energy!