Theory Flatiron

A New York boutique featuring many original designs by the owner, Kanako Mirenda. There is a diversity of the clothing, jewelry, hats, handbags and accessories many of which you will not see in other boutiques, along with the new collections from your favorite designers.

Scotch & Soda celebrates the free spirit of Amsterdam. Endlessly optimistic, we’re inspired by the liberal outlook of our home city, championing individuality, authenticity and the power of self-expression to create the unique – an attitude reflected in our designs. Effortlessly connecting the expected with unexpected, our collections redefine everyday dressing. We dare to mix classic and contemporary, colour and print, and texture on texture to deliver our authentically Scotch & Soda aesthetic. Grounded in practicality and always finished with surprising details, our upbeat designs are uniquely ours, for you to make your own. Designing beautiful clothes that feel good is one thing, but we also imagine a world where we are doing good. One of our top priorities is to run our business with greater sensitivity to our planet by making more responsible choices every day that reduce our environmental impact.