Theory Flatiron

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137 5th Ave
New York, NY 10010

Theory Flatiron in New York, NY, offers a range of contemporary clothing for both women and men. Their collections feature a mix of new arrivals, bestsellers, and essential pieces designed to elevate your wardrobe.

From tailored blazers and chic dresses to stylish pants and cozy sweaters, Theory Flatiron provides a variety of options to suit different tastes and preferences. The store showcases a selection of high-quality clothing made from premium fabrics for a timeless and sophisticated look.

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Reviews

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3.511 reviews
Photo of Catherine C.
Catherine C.
1/26/2018

There really isn't a lot of inventory here, and especially not a lot of stuff and sizes in the sales sections. However, the sales here is some of the nicest that I have ever encountered in my...

Photo of Inez F.
Inez F.
8/20/2024

This theory was so full of pot smoke when I stopped by the other day that I had to immediately walk out because the smell was so overwhelming.

Alex G.
11/20/2024

Theory is great for classic, timeless clothing that works at work and at play. This location has a smaller selection than the one farther downtown, but certainly plenty for grabbing a nice outfit...

Katie H.
6/21/2023

Needed work clothes. Super helpful. Hemmed pants within a week at no extra charge. Would recommend.

Photo of Kirsten P.
Kirsten P.
7/26/2011

I recently discovered a "hidden" Theory/ Helmut Lang gem - the Theory Company Store on 5th Avenue. I went there yesterday prior to the sample sale disaster on 36th Street. Yesterday I was...

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