The Trade Desk

The Trade Desk is an omnichannel advertising platform designed for the open internet, allowing advertisers to connect with their audience throughout the entire customer journey. The self-serve software offered by The Trade Desk empowers advertisers to leverage top-notch data for engaging audiences across the open internet, from awareness to conversion.

At the core of The Trade Desk is a demand-side platform (DSP) that prioritizes data-driven media buying over media selling. By utilizing AI-driven decision-making and accessing leading open marketplaces, brands and agencies can enhance their campaign performance significantly, with a focus on cross-device audience data, premium inventory, and objective measurement solutions.

Partnering with over 400 industry leaders, The Trade Desk ensures advertisers have access to a marketplace rich in premium inventory from top broadcasters, publishers, and supply-side platforms. This global network of data, inventory, and brand-safety providers enables advertisers to effectively achieve their campaign objectives while reaching their target audience.

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