Blu M.
11/7/2025
I've been using their products for years at this point so it was nice to actually see a store front. Staff were helpful here and they had all their products in the store to try out. Love the...
The Ordinary
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(7)
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410 W Broadway
New York, NY 10012
Deciem is a beauty company based in New York, NY, home to popular skincare brands like The Ordinary and NIOD. Committed to sustainability, Deciem uses renewable energy credits to minimize its impact on the planet.
With a focus on transparency and innovation, Deciem aims to inspire a better world of beauty through the kindness of its community and the honesty of its actions. Their products cater to various skin concerns and are suitable for all skin types.
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Reviews
3.57 reviews
Nancy A.
4/26/2025
The line is too long for The Ordinary. I know it's a grand opening but line is so damn long that ur stretches a block away to the other end of the corner. This wait time is very slow and you have...
Demor'a B.
2/22/2025
I was so excited to see The Ordinary as I was strolling down the block. I use The Ordinary Glycolic Acid, HA, Caffeine Eye Serum !!! I loved the ethylated ascorbic acid but they don't make it...
Denise W.
4/11/2022
Very inexpensive products. Their products are tailored to a younger crowd. Their hand lotion is good and I do like their hand lotions. This is a tiny store in NYC. Basically this store can only...
Tessie V.
4/24/2022
Lol. The store is not that small. Denise is probably comparing it to the mega Sephoras we have around town. They have a wide array of products and two members of staff working. Really helpful and...
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