The Ordinary

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410 W Broadway
New York, NY 10012

Deciem is a beauty company based in New York, NY, home to popular skincare brands like The Ordinary and NIOD. Committed to sustainability, Deciem uses renewable energy credits to minimize its impact on the planet.

With a focus on transparency and innovation, Deciem aims to inspire a better world of beauty through the kindness of its community and the honesty of its actions. Their products cater to various skin concerns and are suitable for all skin types.

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Reviews

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3.56 reviews
Photo of Demor'a B.
Demor'a B.
2/22/2025

I was so excited to see The Ordinary as I was strolling down the block. I use The Ordinary Glycolic Acid, HA, Caffeine Eye Serum !!! I loved the ethylated ascorbic acid but they don't make it...

Photo of Nancy A.
Nancy A.
4/26/2025

The line is too long for The Ordinary. I know it's a grand opening but line is so damn long that ur stretches a block away to the other end of the corner. This wait time is very slow and you have...

Photo of Denise W.
Denise W.
4/11/2022

Very inexpensive products. Their products are tailored to a younger crowd. Their hand lotion is good and I do like their hand lotions. This is a tiny store in NYC. Basically this store can only...

Photo of Tessie V.
Tessie V.
4/24/2022

Lol. The store is not that small. Denise is probably comparing it to the mega Sephoras we have around town. They have a wide array of products and two members of staff working. Really helpful and...

Roxana Roxi R.
4/9/2024

Products tailored to all skin types FOR ALL AGES & priced right! Ladies be prepared to be amazed at how quickly these products can upgrade your skin care routine and give you the glow you deserve!...

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