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Archetype is a global agency that is dedicated to changing the way people think about home WiFi and encouraging individuals to #SleepLikeAHero. They help brands set a new standard by combining strategic precision, human-centric thinking, and creative expertise to build brands that attract, offer unique positions, and effect real change in the world.

With a focus on thinking bigger and reaching further, Archetype works with clients to help their brands grow and make a significant impact in the market. Their approach goes beyond metrics, channels, and platforms, emphasizing the importance of a well-rounded strategy that resonates with audiences on a deep level.

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