Starpower

Starpower is an entertainment marketing agency based in New York, Los Angeles, and London. With a team of 60 experts from diverse backgrounds, including entertainment marketing, public relations, advertising, sports marketing, music, fashion, beauty, legal counsel, and talent representation, they specialize in counseling and connecting brands with entertainment, sport, music, fashion beauty talent, influencers, and content. By establishing brand objectives, identifying the correct strategy, and leveraging their unique network, Starpower creates meaningful partnerships that ensure their clients' place in pop culture.

Founded in 2007 by Matthew Lalin and Jared Weiss, Starpower has earned a reputation as a trusted advisor and partner to best-in-class brands. With over 17 years of experience, Matthew Lalin has conceived, negotiated, and executed marketing campaigns for renowned brands such as Colgate-Palmolive, Diageo, Novo Nordisk, Nestle Waters, Bayer, and JDRF. The agency's innovative and fun culture, based on loyalty, trust, and a strong work ethic, is driven by Matthew's philosophy of working hard and playing hard. With a far-reaching network in the business, entertainment, music, and sports industries, Starpower continues to shape the future of entertainment marketing.

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