Smi Media

Sachs Insights is a research and marketing agency that helps in the development of brands, products and services in New York. The agency conducts focus groups and usability tests to determine the perception of consumers. In addition, it provides assistance with brand positioning and repositioning. Sachs Insights offers innovation solutions that include ideation sessions and video documentaries to create messaging and packaging strategies. The agency serves customers in the retail, pharmaceutical, automotive, education, health care, insurance and travel industries. It caters to the needs of nonprofit organizations, government agencies, entertainment companies, and media and publishing houses. Sachs Insights clients include the DDB Worlwide Communications Group and British Airways.