Shu Fly Fishing Lure

History

Shu-Fly was established in 1989 to supply fly fishing products to the industry. In the early years, Skip Storch, the founder and President, decided to open a retail outlet along the banks of the Salmon River in upstate NY. This area boasted the biggest world class salmon, steelhead and brown trout fishery on the east coast of the United States. This area of Monster fish and big water was the perfect testing and proving grounds for rods, reels and fisherman which Skip noticed that the equipment could definitely be improved upon, thus Shu-Fly Custom Rods & Reels was born. It was and still is his desire to design & build quality rods not just for Fly Fishing, but for spinning and conventional fishing in both salt and freshwaters. Our custom designs not only reflect quality, but realistic prices. This is now our goal and our team is constantly improving their unique line of rods and fly fishing reels. All Shu-Fly products boast industry leading warranties and realistic prices.

Specialties

Fly Fishing, Live Baits, Freshwater Fishing, Saltwater Fishing.