SHS Asset Management

Founded in 1784, The Bank of New York Mellon Corporation is the oldest bank in the United States. The Bank of New York Mellon Corporation offers a variety of services that allow institutions and individuals to move and manage their financial assets in more than 100 markets worldwide. The company collaborates with clients to deliver solutions through its core competencies: securities servicing, treasury management, investment management, individual banking services and regional banking services. Its worldwide client base includes a range of financial institutions, corporations, government entities, endowments and foundations. Robert P. Kelly has been the chief executive officer of The Bank of New York Mellon Corp for more than one year. He has been with the diversified financial company for over a year. Kelly attended St. Mary s University, and earned a MBA from City University-London. The Bank of New York Mellon Corporation is headquartered in New York City.

Simplify's is to help advisors build better portfolios. They are in scientific use of options to uniquely address the most difficult asset allocation problems today. Their firm is committed to helping advisors with their asset allocation process by making the leadership team highly accessible to clients and providing timely content and tools via Simplify's Advisor Hub.