Sandy Goldshein Associates

We're here to help leverage out-of-home advertising's unique ability to work for both marketers and consumers.By hosting the world's most extensive out-of-home inventory, we provide the scale, data and expertise that allows brands to turn discovery into action.

About Starlight Runner Entertainment Starlight Runner Entertainment, Inc, founded by Jeff Gomez and Mark Pensavalle, is a leading creator and producer of highly successful transmedia franchises, maximizing the value of entertainment properties and consumer brands by preparing them for extension across multiple media platforms. Starlight Runner Entertainment also produces animated and live-action feature films, as well as digital content. The company packages books, comics and graphic novels, and develops video games and alternate reality experiences with world-renowned partners and clients. Since the company launch in 2000, Starlight Runner has been commissioned by corporate giants including Disney, Hasbro and Coca-Cola, offering guidance on how to expand and broaden storyline universes of intellectual properties that can then be marketed in concert across a variety of platforms simultaneously or gradually. Stay tuned for more epic adventures and visionary creations from Starlight Runner JEFF GOMEZ Jeff Gomez is an expert at transmedia storytelling, incubating new entertainment properties, strategic planning and production for cross-platform implementation. As CEO of Starlight Runner Entertainment, an animation and live-action feature film production company and leading creator of highly successful fictional worlds, Jeff transforms intellectual properties into highly successful transmedia franchises. He also extends niche properties such as toys, animation or videogame titles across multiple platforms, evolving them into high quality persistent narratives, which in turn generate multiple revenue streams for his clients. Jeff has worked on such blockbuster universes as Disney's Pirates of the Caribbean, Prince of Persia and Tron, Microsoft's Halo, James Cameron's Avatar, Hasbro's Transformers, Mattel's Hot Wheels and Coca-Cola's Happiness Factory. Prior to launching Starlight Runner with partner Mark Pensavalle in 2000, Jeff Gomez was a prominent figure in the adventure game and video game industries serving as a producer for Acclaim Entertainment's comic book division. He helped create the Acclaim Comics super hero universe, in addition to adapting Valiant Comics super heroes into videogames for Nintendo and PlayStation consoles. Characters, concepts and game-play Jeff conceived, wrote and produced for Acclaim's Turok, Dinosaur Hunter and Turok 2: Seeds of Evil helped that franchise to gross over $420 million. Turok was recently revived as a new videogame franchise from Disney Interactive and as an animated feature from Starz Entertainment. In addition to serving as a brand extension consultant to such corporations as Disney, Microsoft, 20th Century Fox, Coca-Cola, Scholastic, Wieden+Kennedy, Mattel, Showtime, Konami and Hasbro, Jeff has also delivered his seminar, Creating Blockbuster Worlds: Developing Highly Successful Transmedia Franchises, to the MIT Futures of Entertainment Conference, Game Developers Conference, International Game Developers Association, the NewTeeVee Conference, the New York State Bar Association and the Producers Guild of America. A board member of the Producers Guild of America with over 20 years experience developing, writing and producing content, Jeff has been featured and quoted in such periodicals as Forbes, Business Week, Los Angeles Times, Variety, Investors Business Daily, Publishers Weekly, Produced By, Wizard, and Animation, and he has been profiled on MTV News and American Latino. As a Latino who spent his childhood in the housing projects on Manhattan's Lower East Side, Jeff champions the concerns of young people with his Never Surrender inspirational seminars and curricula. He has also recently worked with Operation Respect, the international non-profit education and advocacy organization founded by Peter Yarrow and dedicated to instilling the values of leadership and empathy in young people. He earned a BA in Film Studies and Communication Arts & Sciences from Queens College, CUNY. Mark