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INDEX.html Picus Associates is a real estate advisory firm with substantial experience in both real estate and land development. Since the early 1970s, Picus Associates ( or principals who were with its predecessor firm ) has been the developer of Princeton Forrestal Center for Princeton University. Princeton Forrestal Center is a 2, 200-acre mixed-use land development containing over 6 million square feet of commercial development and over 1, 000 residential units. We have been practicing sustainable real estate development for decades. In addition to our work at Princeton Forrestal Center, Picus Associates assists landowners in creating strategies for the effective use of their assets. Because we are both consultants and developers for clients, our advice is realistic and effective. A sample of our clients served include: Bristol-Myers Squibb, Capstone Urban Renewal Corporation, Cedarbridge Development Corporation, Lawrenceville School, Legg Mason Real Estate Services, McDonogh School, Meridian Bank, Philadelphia Industrial Development Corporation, Princeton University Press, Rider University, and Rochester Community Savings Bank.