Since 1913 Prada has been synonymous with cutting-edge style. His intellectual universe unites concept, structure and image, through codes that go beyond trends. His fashion transcends the product: it is the translation of the conceptual into a universe that becomes a point of reference for those who love to experiment, challenging conventions.

Intentionally far from traditional aesthetic imagery, Miu Miu illustrates the most rebellious and seductive core of contemporary femininity. A workshop of new design expressions that play with the kaleidoscopic nature of fashion, where experimentation is the expressive playground for spontaneous creativity. Miu Miu combines a naïf and sophisticatedly raw elegance with a youthful, maverick and carefree soul.