Sarah H.
10/23/2025
Barry was the best! I have been wig shopping at many places but I've never been treated so well. the quality of the wigs is great and a fabulous selection. I will be returning soon looking for Barry!
Optima Beauty Supply
$$
Open
(54)
Photos
22 John St
New York, NY 10038
Optima Beauty Supply is a leading beauty destination in New York City, offering a wide range of authentic beauty essentials including hair color, care, styling products, makeup, extensions, nails, and skincare for both body and face. With a specialization in wig styles, weave styles, and hairstyles, they are dedicated to helping customers look and feel their best.
With the largest selection of products and a commitment to providing exemplary service, Optima Beauty Supply is a trusted source for all beauty needs. They cater to diverse ethnicities and also offer spa tools from top brands, ensuring a comprehensive beauty experience.
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Reviews
3.554 reviewsCharles M.
10/29/2025
The worst costumer service I've ever experienced. They have absolutely no idea about any of the products they are selling. NEVER SHOP HERE!
Lorraine D.
10/8/2024
I have been coming here for six years and love the service and the wigs. I have had my hair braided, lace cut, and assistance with choosing the right wigs and color. Currently, there is a...
Shivonne R.
9/6/2024
I just walked out of this store there. There are 3 other customers 2 were together. man on phm 9one ignores me completes his call and walks over to the other 2 people NOT and asks if they need...
Indhira G.
1/30/2025
Barry is great at what he does. He knows the perfect wig for face and personality. Thank you so much for your great service. We love it; you are just amazing!!! We came all away from the Bronx
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