Opentopic

History

In modern sales and marketing there has been a clear shift from consumer advertising to consumer education. With content at the core of that process, driving online content consumption patterns and social media engagement are now central to marketing success. As a result of these industry changes, content marketing has become a key element of marketing initiatives across the globe. It provides marketers with an authentic means of connecting and engaging with consumers at a time when it's otherwise challenging to stand out. But, despite content marketing's promise, brands continue to struggle with what is still an amorphous practice; they know they want to do it but they're not entirely sure what 'it' is. That's where Opentopic comes in. By creating a platform that makes it surprisingly easy for marketers to attract and engage customers with a steady stream of meaningful content, we're making it possible for more companies to take advantage of the growing opportunity.

Specialties

Opentopic is the content marketing platform that makes it easy for brands to find meaningful content for their audiences and publish it directly to a blog, social media feed, or newsletter. Our content marketing software acts as a content discovery platform, content curation platform, content publishing platform, content analytics platform, and a content newsletter platform to cover all your content marketing needs. Content marketing is quickly becoming essential across all digital channels. Being able to speak to current news and trends and really owning the digital space by becoming an authority is essential, but also time consuming. Businesses who use Opentopic have not only seen significant increases in traffic but have also reduced the amount of time spent on creating newsletters and content ideation for social media, in some cases by 80%...