On Flagship Store NYC Flatiron

It may be where you buy your gear, but our original NYC flagship store is so much more than a place to shop. Located in NoHo - New York's laid-back downtown neighborhood - this sprawling 1,630ft² set-up offers a truly personalized shopping experience. From personalized gait analysis to installations showcasing our signature tech, every aspect of the space has been carefully curated to help you delve deeper into the world of On. Use the Magic Wall to browse our shoe collection based on performance qualities, and chat with our knowledgeable team to find the ideal gear for your goals. A hub for the local running community, our Lafayette store plays host to regular events, movement sessions and group runs.

It may be where you buy your gear, but our Williamsburg flagship store is so much more than a place to shop. Based in one of Brooklyn's most bustling neighborhoods, our second set-up in New York City offers a truly personalized shopping experience. Start your visit on the ground floor, where you can browse our entire collection of shoes, apparel and accessories, before heading upstairs to discover our dedicated community space. While there, chat to our knowledgeable team and take advantage of our gait analysis technology, RunScan - a high-tech tool designed to help you find your ideal shoe in seconds. A hub for the Brooklyn running community, our Williamsburg store plays host to regular events, movement sessions and group runs.