Courtney O.
10/19/2025
I got a musubi from Omusubi Gonbei 3 days in a row during my trip to NYC. I just happened to stumble upon the Katagiri Japanese Market while exiting Grand Central Station and had to come in! The...
Omusubi Gonbei
$$
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(231)
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370 Lexington Ave
New York, NY 10017
Omusubi Gonbei is a New York-based company that aims to promote Japanese food culture and support sustainable agriculture by expanding rice consumption. Their signature product, Omusubi, is a savory rice ball wrapped in Nori seaweed, offering a convenient and nutritious snack or meal option that reflects the simplicity and comfort of traditional Japanese cuisine.
With a mission to increase rice consumption and maintain rice fields, Omusubi Gonbei strives to create a sustainable agricultural management system while offering a range of authentic and creative flavors. Their Omusubi is not only rich in nutrition but also gluten-free and vegan-friendly, making it a versatile choice for individuals with various dietary preferences.
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Reviews
4.5231 reviews
Ethan W.
8/4/2025
Good value takeout onigiri and musubi counter in a Japanese grocery store Everything I tried had nice rice texture (not too hard and is still soft) and some onigiris were seasoned too with sweet...
Chris E.
7/14/2025
Great spot within the Mitsuwa Marketplace for rice balls! They have every rice ball flavor and combination that you can think of and, more importantly, at a VERY reasonable price - about $3-$4 a...
Linnea E.
8/10/2025
Great spot to stop in for a snack especially for a long train ride! It's great that they have both their onigiri and a small grocery store so you can pick up a variety of things at the same time....
Janet L.
9/14/2025
Located in a Japanese supermarket. They had tons of onigiri options. The spam masubi was listed as a best seller but I definitely thought the mentaiko was better. For an affordable and fast meal,...
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