Nudie Jeans Bowery

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188 Bowery
New York, NY 10012
+1 (646) 869-1289
https://www.nudiejeans.com

Nudie Jeans, established in Gothenburg in 2001, is a denim brand rooted in a passion for dry denim, punk music, and sustainability. With a commitment to human rights, fair wages, and organic materials, the company aims to foster a community that values conscious consumption.

Dedicated to the principle of longevity, Nudie Jeans promotes the repair of jeans rather than replacement, having launched repair services in 2007. Through its recycling program, the brand encourages the donation and resale of jeans, contributing to a circular economy and a shift towards vintage over waste.

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