Neiwai

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260 Elizabeth St
New York, NY 10012

Neiwai, pronounced "ney·why," established in 2012, embodies the concept of 'inside and outside' by offering elevated comfort for all life’s journeys. The brand's focus lies in providing a range of intimate apparel, activewear, loungewear, and essentials designed to seamlessly integrate into everyday life.

With a commitment to quality and style, Neiwai features collections such as Barely Zero, Pure Comfort, Ballet & Dance, and Maternity & Nursing, catering to diverse preferences and needs. The brand's offerings include bras, underwear, loungewear, and activewear, crafted from fabrics like cotton, TENCEL™, Modal, and silk for a luxurious feel.

Located in the heart of New York City at 260 Elizabeth St., Neiwai invites visitors to explore their innovative designs in-person. From everyday essentials to specialized collections like Breeze Collection and Mousse Active, Neiwai strives to redefine comfort and style for individuals seeking versatile and functional wardrobe staples.

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Reviews

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5.02 reviews
Photo of Robin Z.
Robin Z.
4/2/2025

Let's talk bras ladies. I went in and bought 4 at once during a sale and may never buy from another company. They are incredibly comfortable and come in beautiful colors. The fabric is so smooth...

Photo of Mari T.
Mari T.
11/11/2024

The staff member was incredibly helpful at this small boutique in Soho. The prices are reasonable, and the bras are very comfortable. Although there was only one worker there when I visited, the...

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