My Sales NY

In 1949, a provisions truck jobber and a small wholesale food distributor established the M & V Provision Company. The company manufactured and sold only three products: ham capicola, prosciutino and cooked corned beef rounds. Ham capicola was a unique product produced by combining Italian capicola with boiled ham and manufactured only by M & V Provisions. Thus, M & V had the distinction of being, The Originator s of the Ham Capicola. The market was limited to the Italian specialty trade and the channel of distribution was to any customer who would pay the price and pay the bills. Sales and profits grew constantly and M & V continued to maintain its niche in the Italian specialty food market. Eventually other companies learned the process and to meet the challenge, M & V expanded its product line to include boiled ham and roast beef. Today the company concentrates strictly on the buying and selling of meat products. M & V s primary market is other wholesalers. This included truck jobbers as well as those with their own warehousing capabilities. M & V become the Wholesalers Wholesaler. The company has followed this principal for many years and continues to be successful. M & V Provisions is located in Ridgewood, N.Y.