MINISO

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490 Broadway
New York, NY 10012

Miniso is a global lifestyle brand offering a wide range of products including toys, electronics, fashion, beauty, and snacks. With collaborations with popular licensed brands like Disney and Sanrio, Miniso provides award-winning designs by global designers that are updated every 7 days to keep customers engaged.

From their store in Soho, New York to their online shop, Miniso caters to customers looking for fun and unique items. With a focus on providing quality products and a constantly evolving selection, Miniso aims to bring joy and excitement to shoppers of all ages.

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Reviews

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3.536 reviews
Photo of Lisa Z.
Lisa Z.
7/14/2025

Cute little Miniso store in SoHo with a good amount of inventory and stock. They have a solid beauty section which I loved and also some blind boxes at the front, but not too many. There's usually...

Photo of Esmeralda C.
Esmeralda C.
3/28/2025

This is such a cute shop, each time I pass by I can't resist going inside. They have a lot of Sanrio items as well as Harry Potter memorabilia/toys. They have lots of different toys, stuffed toys...

Photo of Parker R.
Parker R.
1/4/2025

Came here on our way to a museum. It's not the big one we see on TikTok but it still had what we needed and wanted. We went straight to the Harry Potter section and had to look at everything they...

Photo of Teresa K.
Teresa K.
8/4/2025

I've been in this store a couple of times and there is always some kind of construction going on inside or outside which is noisy & unappealing. It gets very crowded and the staff is useless. They...

Photo of Raj S.
Raj S.
7/3/2024

Great location. Right next to Times Square . Fantastic spot and kids liked this store . Walkable distance to Times Square .. there was some kind of construction going on outside but mostly neat...

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