Matter of Instinct Barbershop

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250 E Houston St
New York, NY 10002

Matter of Instinct Barbershop, located on the Lower East Side, is a vibrant space that brings back the charm of traditional barbershop banter. Founded by Ruben Aronov, former owner of Freeman's Barber, the shop prioritizes high-quality service and a strong sense of community.

The barbers at Matter of Instinct invite patrons to experience detailed haircuts, engaging conversations, and a friendly atmosphere, complemented by music and drinks. This barbershop is dedicated to celebrating the return of old classics while fostering a welcoming environment for all.

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Reviews

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5.053 reviews
Xavier B.
8/9/2025

Dominque is excellent. Cuts me right every time and understands what I want. Love the shops vibe

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Howard R.
3/20/2025

Diane did an amazing job with my shave and that is something that is often hard to find. The vibe fits in to the LES and the chairs are comfy. Taking a star off because they didn't disclose before...

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Michael G.
6/3/2024

FANTASTIC There is a fine balance between "interior decor" and "talent". Some places give you too much of one and are woefully lacking in the other. MOI gives you equal doses of each My barber...

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Tom H.
11/18/2023

Diana is the best. I moved out of new york a few months ago and I haven't been able to find anyone as good as her. I got spoiled. It's not just that she does a great job (which she totally does)....

Steve M.
7/13/2024

The best haircut everytime. Come in from rockland into the city just for a haircut. Price is never an issue when you get quality . Super friendly people.

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