Mass Appeal

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428 Broadway Fl 2
New York, NY 10013
+1 (212) 343-8486
https://www.massappeal.com

Mass Appeal is an award-winning creative agency and full-service production studio based in New York, specializing in telling diverse and authentic stories that resonate with modern culture. Co-founded by Nas, the agency has a global reach, developing unique brand partnerships and campaigns that shift cultural narratives while connecting with fans through innovative projects and collaborations.

Since its inception in 1996, Mass Appeal has been at the forefront of hip-hop culture, producing premium programming for various platforms, including digital, TV, film, and podcasts. The agency is committed to elevating diversity within mainstream media and entertainment, exemplified by its involvement in significant events like the HIPHOP50LIVE concert at Yankee Stadium, celebrating the genre's rich history and impact.

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