Marketing Science Institute

Marketing Science Institute Founded in 1961, Marketing Science Institute is a learning organization dedicated to bridging the gap between marketing science theory and business practice. MSI is a corporate-membership-based organization. In addition, leading researchers from universities worldwide participate in MSI research programs. As a nonprofit institution, MSI financially supports academic research for the development and practical translation of leading-edge marketing knowledge on topics of importance to business. Issues of key importance to business performance are identified by the Board of Trustees, which represents MSI corporations and the academic community. MSI supports studies by academics on these issues and disseminates the results through conferences and workshops, as well as through its publications series. Copyright 2010 MSI | MSI and Marketing Science Institute are service marks of the Marketing Science Institute, Inc