Lara

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49 W 37th St
New York, NY 10018

Lara in New York offers a wide range of glamorous gowns for various occasions. With a focus on inclusive sizing, they provide an extensive selection of dresses from size 00 to 26, ensuring a perfect fit for everyone.

Specializing in bridal, cocktail, and prom dresses, Lara caters to the fashion-forward individual looking for modern silhouettes and beaded designs. Their collection includes elegant mother of the bride and groom gowns, featuring styles like off-shoulder mermaid gowns and dresses with dramatic cape sleeves.

Located in the heart of New York City, Lara's showroom provides a personalized shopping experience, allowing customers to explore modest and long-sleeve options in addition to their vast inventory. Whether you're seeking a sophisticated bridal gown or a chic cocktail dress, Lara has something for every taste and style preference.

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Reviews

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3.519 reviews
Photo of Susan E.
Susan E.
11/4/2025

I can't say enough wonderful things about Lara! I needed a formal gown at the last minute, and they completely saved the day. The staff was incredibly helpful and kind -- they not only helped me...

Sally S.
11/17/2024

I had expected more of a personalized boutique experience instead of a showroom atmosphere. Certainly had a lot to look at. Most were heavily beaded dresses. If you like this brand, a good place...

Photo of Kiyoshi S.
Kiyoshi S.
12/4/2022

Good selection of dresses. Range from $200 and up. They sell dresses whole sale, no tailoring on site. Make an appointment to try on three dresses. Got a lovely red number from here that we will...

Marion E.
9/11/2024

Was quite surprised at the shop, beings it was in NY and listed as a "designer" shop., certainly was expecting more. The dresses were beautiful but a little too much, as far as style, for me. I...

Photo of Lidia M.
Lidia M.
12/19/2021

Wish I found this place sooner! Modest- yes, great selection - yes Different sizes in stock - yes Try it on - yes *** if you purchase 1st... which was the reason why I was there anyway and I...

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