KINESSO

Draftfcb is one of the companies specializing in many disciplines, from branding and direct marketing, to promotions and retail. Since no discipline has a profit center to protect, the can focus on identifying the absolute best mix of marketing solutions for its clients. For clients seeking a vertical marketing solution, Draftfcb has experts that provide experience to draw from. In addition, those clients that work with multiple agencies, Draftfcb has a track record of collaboration with other marketing communications companies to help assist them. Draftfcb is a branch subsidiary of Interpublic Group. Founded in 1961, Interpublic Group is comprised of hundreds of communication agencies throughout the world that deliver marketing solutions. The group s agencies cover the spectrum of marketing disciplines and specialties. Its brands include The Martin Agency, Draft, MAGNA Global, Jack Morton Worldwide, Octagon, FutureBrand, Initiative and Universal McCann. Interpublic provides a wide range of communications services. Draftfcb is located in Chicago and employs nearly 2,500 people.

Initiative is one of the leading global media communications agencies, providing world-class media management services. The company creates integrated communications solutions, and offers services covering full range of communication needs, channel strategy, planning and buying, consulting, post-campaign analysis, and financial control. It has developed a proprietary practical framework that delivers effective connections between clients' brands and their customers. Its process is an integration of analytical systems and creative implementations. Its related companies include ID Media, Newspaper Services of America, and Outdoor Services. ID Media is one of the largest direct response media services company in the United States. Newspaper Services of America is one of the leading newspaper planning and buying organizations in North America. Initiative is headquartered in New York City.