IWC Schaffhausen Boutique

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535 Madison Ave
New York, NY 10022
Founded in 1868, IWC Schaffhausen is a Swiss luxury watch manufacturer with a comprehensive offer of elegant watches and sports watches. The brand specializes in chronographs, calendar complications, and advanced case materials like ceramic and Ceratanium. Combining traditional craftsmanship with cutting-edge technology, IWC creates luxury timepieces that are as precise and reliable as they are responsibly made.

Reviews

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3.517 reviews
Photo of Dan C.
Dan C.
11/13/2016

I had the pleasure of visiting the IWC flagship store on Madison Avenue. The store is brand new and is beautiful and luxurious but at the same time, very warm and welcoming. The staff here is...

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Andrew S.
11/2/2025

Poor customer service. As others noted, sales associates at this location can be a bit patronizing and off putting. Ultimately decided against purchasing from this store. Great selection of...

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Boss K.
7/18/2025

I bought a 6000 dollar watch at this place and the salesmen gave me a cheap glass of prosecco like 25 cents worth of cheap prosecco. I asked for another glass and they said no. I was a really easy...

Jen D.
3/29/2023

Great experience! Felt very welcomed! Security guard was super nice. Michael was so nice and knowledgeable, watch expert. The store was very elegant inside. Would definitely recommend!!

Photo of Matt W.
Matt W.
5/19/2020

I love IWC watches but the service at this boutique was appalling - worked with a younger salesman and he was very dismissive. I went in with my Mark XVIII and had some questions about one of the...

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