Unika B.
10/4/2025
I visited It's Sugar Times Square while on vacation in hopes of finding a child hood candy that resembled lip sticks. Unfortunately; I didn't find the candy, but the store is nice. They have a...
It'Sugar
Permanently closed
(22)
Photos
234 W 42nd St
New York, NY 10036
IT'SUGAR is a vibrant candy retailer based in New York, NY, offering a diverse range of sweet treats that cater to candy enthusiasts of all ages. From unique chocolate bars to fun novelty items like Zombie Balls and Death By Sour Boxes, the store boasts an extensive selection that embodies a playful spirit and nostalgic flair.
In addition to their eclectic candy offerings, IT'SUGAR emphasizes convenience with features like free shipping on orders over $50 and a dedicated rewards program, the IT'SUGAR High Club. Customers can engage with the brand through social media platforms such as Instagram and TikTok, where the store maintains an active presence showcasing its latest products and promotions.
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Reviews
4.522 reviews
Dewan A.
9/21/2025
Amazing spot. 1) If you come here, I highly recommend getting Boyer Candies. Boyer Candies are hard to find outside of Pennsylvania. My favorite is the Clark Cups. 2) The location & store is...
Renee B.
6/27/2025
Awesome place. It caught my eye while I was visiting New York. It's very colorful from the street view. Inside the very organized store there were just so many choices of candy. I picked up some...
Shawn C.
7/26/2024
This is the biggest and best candy store ever. With such a huge selection, everyone will find something to like. My favorite is the Jack Daniel's Chocolate Bar, infused with globs of real liquid...
Royce L.
3/24/2024
This store is huge! It's relatively new and it's right in the heart of Times Square. The first level has mostly souvenir type stuff like shirts and clothing. I didn't pay much attention to the...
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