IRO

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450 Broome St
New York, NY 10013

IRO is a contemporary fashion brand based in New York, offering a diverse collection of stylish clothing and accessories for both women and men. Their product range includes outerwear, dresses, tops, and a variety of shoes, complemented by seasonal sales featuring discounts of up to 50% off.

The brand emphasizes modern designs with a focus on high-quality materials, catering to fashion-forward individuals. IRO also provides customers with a curated selection of best-sellers and second-hand items, promoting a sustainable approach to fashion.

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Reviews

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3.59 reviews
Photo of Anna C.
Anna C.
10/5/2017

Love the chic, Parisian pieces carried at this store. They carry the most luxurious, buttery soft leather jackets and rocker inspired shredded shirts, studded booties and flowy dresses and tops....

Photo of Ruth L.
Ruth L.
7/13/2023

Matthew, the GM for IRO SOHO, was simply amazing!! He spent hours with me and my niece finding just the right pieces and styles for her. His experience with fashion, encouraging words as she tried...

C F.
1/5/2024

This review is for the Brickell City Center location in Miami and the Aventura location, respectively. Both Brickell City Center and Aventura locations are lovely. The Aventura location staff...

Photo of Sumire M.
Sumire M.
10/3/2020

I wanted to honor the staff that are trying their best to work and make a living in a pandemic. I walked in feeling meh one day and a friendly energetic personal shopper helped me find several...

Photo of Judy S.
Judy S.
12/29/2015

Hands down my favorite store in Soho. It is very Parisian boho chic meets NY street style. Lots of leather jackets and drapey tees and interesting long-line blazers. This is my go-to for signature...

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