IMSTA FESTA 2012 @ SAE Institute

Draftfcb is one of the companies specializing in many disciplines, from branding and direct marketing, to promotions and retail. Since no discipline has a profit center to protect, the can focus on identifying the absolute best mix of marketing solutions for its clients. For clients seeking a vertical marketing solution, Draftfcb has experts that provide experience to draw from. In addition, those clients that work with multiple agencies, Draftfcb has a track record of collaboration with other marketing communications companies to help assist them. Draftfcb is a branch subsidiary of Interpublic Group. Founded in 1961, Interpublic Group is comprised of hundreds of communication agencies throughout the world that deliver marketing solutions. The group s agencies cover the spectrum of marketing disciplines and specialties. Its brands include The Martin Agency, Draft, MAGNA Global, Jack Morton Worldwide, Octagon, FutureBrand, Initiative and Universal McCann. Interpublic provides a wide range of communications services. Draftfcb is located in Chicago and employs nearly 2,500 people.