IMATS

Permanently closed
711 12th Ave
New York, NY 10019

IMATS, established in 1997, has produced 86 shows across three continents, fostering a global community of makeup artistry through collaboration and innovation among leading artists. The event has served as a platform for the discovery of new talent, particularly through its renowned Battle of the Brushes competition, while facilitating connections between brands, distributors, and retailers worldwide.

As the landscape of information consumption and professional exhibitions evolves, IMATS embraces change, focusing on smaller, targeted events to better serve its mission. With a commitment to celebrating and elevating the craft of makeup artistry, IMATS looks forward to a future filled with creativity and shared dreams.

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